I am a multifaceted, highly experienced virtual assistant.

I come equipped with the tools to handle HR tasks, website updates, project management duties, and whatever else you need to get off your plate so you can focus on growing your business.

What Clients Say


“Sarah is a rock star! She helped us standardize and streamline Eat the 80’s meal delivery business operations and eliminated SO MANY headaches for us.”

Bryn Daylor

Bryn Daylor

“Thanks to Sarah, I can finally focus on what’s most important to grow my baking business. It’s so hard to find people who get it, and Sarah gets it!”

Kareem Queeman

Kareem Queeman

“I’ve worked with Sarah on several software startups, and there’s a reason I keep going back to her. Whatever I throw at her, she takes care of it. Every time. Also, she’s my sister.”

Sam McPherson

Sam McPherson

Unlock Your Time,
Unleash Your Business


I love working with small business owners to elevate their day-to-day operations and give them back their time.

Dogwood Operations is your trusted partner in operations, logistics, and more. I offer fractional, as-needed support services tailored specifically for small businesses, start-ups, and nonprofits.

You can finally say goodbye to those repetitive, time-consuming tasks that distract you from your core business.

Store open sign (Photo: Tim Mossholder)

What I Do


General Business Services

  • Reporting and KPIs
  • Data Entry
  • Inventory Management
  • CRM Organization and Updates
  • Writing Job Descriptions and Job Postings

Operations Management

  • Employee and Department Handbooks
  • Standard Operating Procedures
  • Inventory Process Optimization
  • Supplier Audit
  • Supply Ordering Optimization
  • Streamline Order Processing

Culinary Business Services

  • Opening/Closing Checklists
  • Cost of Good Analysis
  • Recipe Creating, Scaling, & Analysis
  • Menu Assessment
  • Employee Schedule Optimization
Painted bunting on a branch. (Photo: Janice Carriger)

About Me


I was born and raised in Gainesville, Florida, and earned a degree in biology from the University of Colorado – Boulder. It wasn’t until working in a busy coffee and cupcake shop in Washington, D.C., that I discovered I had a talent and passion for business operations, eventually becoming district manager in charge of five locations.

I moved back to Florida and honed my skills while working at a variety of organizations like the University of Florida and Eat the 80. I also helped launch a series of software start-ups before founding Dogwood Operations.

At home, I manage the operations of two boys, a dog, and a husband. I love birding and otherwise being in nature. I care deeply about inclusion, diversity, and the environment, and I am an LGBTQ+ ally.

I am inspired by the business community in Gainesville, and I love to help business owners achieve their dreams.

Get in Touch


You can reach me at sarah@dogwoodoperations.com or through the form below:

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