I am a multifaceted, highly experienced virtual assistant.

What Clients Say

Bryn Daylor

“Sarah is a rock star! She helped us standardize and streamline Eat the 80’s meal delivery business operations and eliminated SO MANY headaches for us.”

Bryn Daylor

“Thanks to Sarah, I can finally focus on what’s most important to grow my baking business. It’s so hard to find people who get it, and Sarah gets it!”

Kareem Queeman

“I’ve worked with Sarah on several software startups, and there’s a reason I keep going back to her. Whatever I throw at her, she takes care of it.”

Sam McPherson

Unlock Your Time, Unleash Your Business

I love working with small business owners to elevate their day-to-day operations and give them back their time.

Dogwood Operations is your trusted partner in operations, logistics, and more. I offer fractional, as-needed support services tailored specifically for small businesses, start-ups, and nonprofits.

You can finally say goodbye to those repetitive, time-consuming tasks that distract you from your core business.

What I Do

General Business Services

Reporting and KPIs
Data Entry
Inventory Management
CRM Organization and Updates
Writing Job Descriptions and Job Postings

Operations Management

Employee and Department Handbooks
Standard Operating Procedures
Inventory Process Optimization
Supplier Audit
Supply Ordering Optimization
Streamline Order Processing

Culinary Business Services

Opening/Closing Checklists
Cost of Good Analysis
Recipe Creating, Scaling, & Analysis
Menu Assessment
Employee Schedule Optimization
Sarah Houder

About Me

I was born and raised in Gainesville, Florida, and earned a degree in biology from the University of Colorado – Boulder. It wasn’t until working in a busy coffee and cupcake shop in Washington, D.C., that I discovered I had a talent and passion for business operations, eventually becoming district manager in charge of five locations.

I moved back to Florida and honed my skills while working at a variety of organizations like the University of Florida and Eat the 80. I also helped launch a series of software start-ups before founding Dogwood Operations.

At home, I manage the operations of two boys, a dog, and a husband. I love birding and otherwise being in nature. I care deeply about inclusion, diversity, and the environment, and I am an LGBTQ+ ally.

I am inspired by the business community in Gainesville, and I love to help business owners achieve their dreams.

Get in Touch

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